Baby center. "Tag yourself and win"
The objective of this campaign was to raise the number of active members of the »Baby center« Facebook group and promote individual products through prize draw.
In less than a month, the »Tag yourself and win«campaign managed to have 20,000 new members join the "Baby center" Facebook group.
For the purpose of this campaign, we developed a Facebook application, where group members could tag themselves on individual products and thus could take part in the prize draw.
Campaign concept implementation, design, multimedia and web programming, online promotion.